We build brands that sell.scale.thrive.

Thrive is an e-commerce brand consultancy and academy that helps founders build scalable brands.

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Analytics Last 30 days
Total sales
£48,291.00 ▲ 32%
Online store sessions 24,847 ▲ 18%
Conversion rate 4.2% ▲ 0.8%
Average order value £68 ▲ £12
Returning customers 67% ▲ 22%
Top products
1 Essential Hoodie — Black £12,480
2 Core Tee — Off White £8,920
3 Signature Cap £4,210
Brand Identity Brand Strategy Growth Consultancy E-commerce Positioning

The Problem

Most e-commerce brands do not have a traffic problem — they have a conversion and retention problem.

80%

of consumers say brand trust influences their buying decisions more than price

Brand Identity

Who you are and how you look

Brand Strategy

What you say and who you say it to

Growth Consultancy

We work with you 1-to-1, month after month — helping you grow, stay consistent, and make better decisions as you scale

Services

What We Do

Brand Audit

We look at everything — your brand, your messaging, your online presence — and tell you exactly what's working, what's not, and what to do about it.

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Brand Strategy

We figure out what makes your brand different and give you a clear way to talk about it — everywhere. Positioning, story, messaging, and visual direction all in one.

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Growth Retainer

We work with you 1-to-1, month after month. You get weekly strategy calls, brand performance reviews, creative direction, and a direct line to us whenever you need it. Think of it as having a brand team on retainer — without the agency overhead.

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Process

How It Works

Discovery

We learn your business, your product, and your goals

Audit

We identify what's working, what isn't, and why

Strategy

We create your brand plan and map out how to grow

Execution

We implement, refine, and scale

About

Built by entrepreneurs.
Not an agency.

Founded by Shannon Knowles E-commerce operator & brand strategist

Thrive was founded by e-commerce operators who have worked with brands generating over £10M in combined sales. We know what makes people buy online — because we've done it ourselves.

Worked with brands generating £10M+ in combined sales

Commercial first, creative second

We tell you what you need to hear, not what you want to hear

We don't do web dev. We don't run your ads. We build the brand that makes everything else work better.

Built for founders who are done guessing.

You've got a product that works. Now you need a brand that matches. Thrive is for e-commerce founders who are ready to stop winging it and start building something real.

Doing £10k–£500k/month Shopify & DTC brands Ready to scale properly Tired of blending in Want brand clarity, not just a logo

Latest Insights

Ecommerce Insights

Branding

Why Competing on Price Is Killing Your E-Commerce Brand

You're in a race to the bottom — and every discount erodes your margin, your positioning, and your future.

Read More → Strategy

Amazon FBA in 2026: Is It Still Worth It?

FBA still works, but the easy-money era is over. Here's what has changed and how to make the model profitable.

Read More → Growth

Why Most Brands Struggle to Get Profitable Traffic

Getting traffic isn't the hard part. Getting the right traffic at the right cost is — and most brands get this wrong from day one.

Read More →
View All Articles

Start a Project

Let's build something together.

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What are you looking for?

Select everything that applies.

Select one or more to continue

Tell us about your project.

What's your business? What are you struggling with? Where do you want to be? Write as much or as little as you want — there are no wrong answers.

Where should we reach you?

We'll get back to you within 24 hours.

Prefer email? shannon@thriveecommerce.co.uk

FAQ

Common Questions

Typically 5–7 working days from kickoff. You'll receive a full written report covering your brand identity, messaging, positioning, and website — with clear, actionable recommendations.
Both. If you have a product and you're selling (or about to launch), we can help. Most of our clients are doing between £10k and £500k per month, but we've worked with brands at every stage.
We're platform-agnostic — Shopify, WooCommerce, Amazon, or your own site. Brand strategy works everywhere. We focus on the brand, not the tech stack.
The audit tells you what's wrong and what to fix. The strategy builds your brand from the ground up — positioning, messaging, visual direction, and a plan to execute. Think diagnosis vs. treatment.
No. We build the strategy and direction that makes design work better. We can recommend trusted designers and developers, but our focus is on the thinking behind the brand — not the pixels.
A 20-minute conversation where we learn about your business, your goals, and your challenges. No hard sell — we'll tell you honestly whether we can help, and which service makes sense for you.